How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 28.06.2025 05:33
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Processes
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Place
Good marketing is doing this well.
Why is money considered to be the root of all evil?
People
Price
Product
What is your review of UST Global?
Perception
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)